Today, we're talking about every marketer's most feared and most favorited - Facebook ads. We'll discuss the benefits of using video in your Facebook ads, show you the results of a video advertising experiment, and decode Facebook ad objectives.

Spring is the perfect time to revitalize our outreach efforts. The new season brings new opportunities to connect and engage with seekers in innovative ways. At MII, we're always looking for methods to enhance our outreach strategies, and we’d love to share some insights that have been particularly effective.

A strategic approach to digital ministry involves leveraging both business and personal accounts, each serving distinct purposes while working in tandem to support the ministry’s overarching objectives.

For our team at MII, the recent journey of refining our customer journey stands as a testament to the power of agile problem-solving and the profound impact it can have on gospel outreach.

Building effectiveness in digital marketing is an exercise in learning. 2024 is already proving to be a pivotal year for innovation, efficiency, and a more human-centric approach to marketing strategies, and keeping pace with this change is more important than ever.

This week we’re pulling back the curtain and sharing some insights from a recent MII digital ministry team discussion regarding A/B testing.

The goal is not to reply to every message in the shortest amount of time as possible - the goal is to see lives changed and transformed by a relationship with our Lord. How can leaders help their teams break out of the mindset that follow up messages are a task to be managed, and keep responding to questions and critiques with the understanding that someone on the other side of the conversation is exploring potentially life changing questions about faith and God?

Many ministries are grappling with the complexities of digital engagement. Here are the top five questions being asked today in digital ministry.

This week we’re asking marketing experts the right questions to uncover hidden gems in digital marketing.

The world has regularly seen people “de-platformed.” Should Christians be concerned about ours becoming the next de-platformed conversation?

As teams make video content, they should do so with “repurposing” in mind - taking existing content and adapting it for various platforms/formats.

Digital marketing teams are the unsung superheroes of the modern ministry, finding themselves at the unique crossroads of art and science.

If your ministry isn’t actively creating and releasing video content, it is now clear in 2024 that you’re missing a huge opportunity.

Here’s why all of the 2024 predictions from marketing experts are likely to be wrong and why focusing on the fundamentals can set your ministry apart.

Digital ministry is about creating a virtual environment where people can explore their faith, ask questions, and experience a sense of belonging.

Video is your strongest strategy for driving engagement in marketing and social media. Let's explore three key tips to build a winning video strategy.

As the Christmas season approaches, we are filled with immense gratitude for your vital partnership in the mission of Media Impact International.

Video is your strongest strategy for driving engagement in social media. Let's explore three key tips for building a winning video strategy.

Yes, you can use templates for ministry response, but relying on them too heavily can have terrible consequences.

If you’ve been in digital ministry for more than 30 days … it can seem like the algorithm is working against you. You’re not wrong.