This week we’re going to take a look at some insights that digital ministry teams should consider to grow their impact and their ministry. Yes, we’ll offer some tools to consider, but only after reviewing the insight or benefit that we’re seeking to gain from them.

Every ministry encounters moments when people drift away—perhaps they stop responding to messages or engaging with your content. While it may feel like they’ve lost interest, it’s important to remember that these contacts are still valuable, and often, all it takes is a little effort to rekindle the connection.

Many digital ministries are facing a significant challenge: while outreach efforts have expanded significantly through social media, advertising, and online content, our capacity to engage with seekers on a personal level has not scaled at the same rate. 

Ministries often find themselves at a crossroads, needing to adapt their strategies to stay effective. At Media Impact International (MII), we recently partnered with a ministry that faced a common but critical challenge: their messaging wasn’t resonating with their target audience. 

If you're managing multiple video campaigns across various platforms, you’ve likely encountered the frustration of trying to make sense of conflicting data—especially when metrics like “average view time” don't account for the content strategy behind different types of videos. Here’s the good news: It doesn’t have to be this complicated.

As we continue to reach out and engage with our audience, let’s remember that our effectiveness is amplified when we acknowledge our need for God’s guidance and blessing. We encourage each of you to take this to heart as we move forward in our ministry together.

Directing your digital ministry team to analyze your social media page audience effectively involves several key steps to ensure you're reaching the "right" people. Here’s a detailed guide based on various insights and best practices.

In the dynamic field of digital ministry, keeping your persona top of mind as you change social media strategies is not just beneficial—it’s essential. It ensures that your content remains relevant, your engagement meaningful, and your resources well-used.

A martech stack might sound complex, but it's actually just a collection of tools and software that marketers use to make their jobs easier and more effective. (By the way, “Martech” is the combination of “marketing” and “technology” for those who are wondering.)

Last week the Lausanne Movement published the “State of the Great Commission” report. The State of the Great Commission report by the Lausanne Movement is a comprehensive document prepared with insights from over 150 global mission experts.

Today, we're talking about every marketer's most feared and most favorited - Facebook ads. We'll discuss the benefits of using video in your Facebook ads, show you the results of a video advertising experiment, and decode Facebook ad objectives.

Spring is the perfect time to revitalize our outreach efforts. The new season brings new opportunities to connect and engage with seekers in innovative ways. At MII, we're always looking for methods to enhance our outreach strategies, and we’d love to share some insights that have been particularly effective.

A strategic approach to digital ministry involves leveraging both business and personal accounts, each serving distinct purposes while working in tandem to support the ministry’s overarching objectives.

Building effectiveness in digital marketing is an exercise in learning. 2024 is already proving to be a pivotal year for innovation, efficiency, and a more human-centric approach to marketing strategies, and keeping pace with this change is more important than ever.

This week we’re pulling back the curtain and sharing some insights from a recent MII digital ministry team discussion regarding A/B testing.

Many ministries are grappling with the complexities of digital engagement. Here are the top five questions being asked today in digital ministry.

The world has regularly seen people “de-platformed.” Should Christians be concerned about ours becoming the next de-platformed conversation?

As teams make video content, they should do so with “repurposing” in mind - taking existing content and adapting it for various platforms/formats.

In the journey of digital ministry, the heart behind your efforts is just as important as the results you achieve.

To truly connect with your audience and build a following, consider these top 4 tips for crafting engaging video content.