The content pyramid is a powerful framework that can transform your content marketing strategy. By creating a balanced mix of core, derived, and micro content, you can maximize the reach and impact of your efforts, ensuring that your audience remains engaged and your brand stays top-of-mind. 

Building an email list offers unparalleled control, consistency, and engagement with your audience. Unlike social media platforms, where we depend on external algorithms and policies, an email list allows you to maintain direct and personalized communication with your community.

A martech stack might sound complex, but it's actually just a collection of tools and software that marketers use to make their jobs easier and more effective. (By the way, “Martech” is the combination of “marketing” and “technology” for those who are wondering.)

Ministries have a unique opportunity to reach and engage with individuals seeking spiritual guidance and community online. We all know this to be true, but often ministry teams will jump into new campaigns without thinking critically, and carefully about how to position a new effort for maximum ministry impact.

Today, we're talking about every marketer's most feared and most favorited - Facebook ads. We'll discuss the benefits of using video in your Facebook ads, show you the results of a video advertising experiment, and decode Facebook ad objectives.

This week we’re asking marketing experts the right questions to uncover hidden gems in digital marketing.

Here’s why all of the 2024 predictions from marketing experts are likely to be wrong and why focusing on the fundamentals can set your ministry apart.

Video is your strongest strategy for driving engagement in marketing and social media. Let's explore three key tips to build a winning video strategy.

Video is your strongest strategy for driving engagement in social media. Let's explore three key tips for building a winning video strategy.

The key to navigating the marketing funnel successfully is to continuously analyze and adjust your strategies based on the data you collect

Driving organic growth (non-paid growth) is something that every ministry should be thinking about.

A brand is more than just a logo. It is a promise to your audience about what they can expect from your business.

If your websites and chat experiences are introducing frustration to seekers, you’re losing opportunities for ministry and working against yourself.

If you don’t know what that means, you’re likely not alone. The funnel is a helpful tool for understanding your audience and how they make decisions.

Social Media is a two way conversation, not a broadcast. Quit interrupting people with your message. Instead, engage them.

Cultivating Curiosity with your team will not happen by accident. It is your job to serve and lead your team well through staying curious yourself and asking great questions. Just like the Magi, we are called to be wise within our organizations and lead our teams into greater curiosity.

If Jesus were starting his ministry today, would he have a brand, or engage in social media branding? We want to engage our audience, but often give little thought to branding the experience. It may be time to rethink that approach.

If we’re only looking at metrics and how to maximize engagement, we’re missing the point. Social media ministry is about people. Learn how to improve engagement without losing sight of the main thing.

Improve your outreach efforts and make an impact with these strategic digital engagement tactics.

Is your Ministry fully taking advantage of the Mobile Revolution?