It is far easier and cheaper to reach people at scale through the Internet and digital tools than it is to have meaningful, prayerful conversations with individual people who respond to our message. As ministry leaders have sought to tackle this problem, a few obvious paths emerge to relieve this constraint. 

Discover strategic approaches to AI that can revolutionize your ministry's online presence and impact.

The world of digital marketing will continue to evolve, with new trends constantly emerging. While it’s important to stay informed and open to innovation, ministries must avoid the trap of trend chasing.

Your ministry can remain relevant and responsive while ensuring a steady flow of high-quality content. This balanced strategy helps you engage your audience more effectively, meeting their needs in real time while also providing consistent spiritual guidance.

In a recent episode of The Digital Ministry Podcast, we reviewed some basic concepts to understanding digital ministry. We’ve taken the highlights from that conversation and created a handy guide for you and your digital ministry team.

Navigating the digital landscape as a ministry leader is undoubtedly challenging, but with the right strategies, you can overcome these obstacles and enhance your team’s effectiveness. 

The content pyramid is a powerful framework that can transform your content marketing strategy. By creating a balanced mix of core, derived, and micro content, you can maximize the reach and impact of your efforts, ensuring that your audience remains engaged and your brand stays top-of-mind. 

Building an email list offers unparalleled control, consistency, and engagement with your audience. Unlike social media platforms, where we depend on external algorithms and policies, an email list allows you to maintain direct and personalized communication with your community.

As people become more dependent on digital communication, the quality of their interactions often diminishes, leaving them craving the depth and authenticity that only in-person connections can provide.

Ministries have a unique opportunity to reach and engage with individuals seeking spiritual guidance and community online. We all know this to be true, but often ministry teams will jump into new campaigns without thinking critically, and carefully about how to position a new effort for maximum ministry impact.

Today, we're talking about every marketer's most feared and most favorited - Facebook ads. We'll discuss the benefits of using video in your Facebook ads, show you the results of a video advertising experiment, and decode Facebook ad objectives.

A strategic approach to digital ministry involves leveraging both business and personal accounts, each serving distinct purposes while working in tandem to support the ministry’s overarching objectives.

If your ministry isn’t actively creating and releasing video content, it is now clear in 2024 that you’re missing a huge opportunity.

Video is your strongest strategy for driving engagement in marketing and social media. Let's explore three key tips to build a winning video strategy.

Video is your strongest strategy for driving engagement in social media. Let's explore three key tips for building a winning video strategy.

Yes, you can use templates for ministry response, but relying on them too heavily can have terrible consequences.

The art of storytelling remains timeless. As you build your campaigns for the next few months, here’s a guide to harnessing the power of storytelling.

Driving organic growth (non-paid growth) is something that every ministry should be thinking about.

Social media has evolved from mere platforms for communication & connection to powerful tools for ministries to expand reach & drive website traffic.

To help you navigate the ever-evolving landscape of social media campaigns, here’s a list of the top five mistakes that marketing teams often make.