YOUR AUDIENCE WANTS TO WATCH VIDEOS

Video engagement has surpassed all other forms of social media content. If you've been active on platforms like Facebook, Instagram or Tiktok, you're well aware of the integral role that videos play in shaping your interaction with these social networks. What you may not know is that viewers can retain up to 95% of the information conveyed through video! 

If your ministry isn’t actively creating and releasing video content, it is now clear in 2024 that you’re missing a huge opportunity. Not only is your audience engaging with more video content online, the high level of information retention means that your message will be better delivered and better retained through video than other forms of media.

Here are a few ideas and tips to consider when building your video strategy from the ground up, or planning for your next digital ministry campaign: 

Short-Form Video Content:
Leveraging platforms like TikTok, Facebook and Instagram Reels, and YouTube Shorts can significantly broaden your reach, especially among younger demographics. Sharing inspirational messages, scripture readings, and event highlights through these channels can be highly engaging.

Content That Reflects Values:
It's crucial for your digital content to mirror your ministry's core values. Narratives of hope, charity, and community support can deeply resonate with your audience, fostering a stronger bond.

Engaging on Social Media:
Move beyond mere broadcasting; engage actively with your followers. Hosting live Q&A sessions, prayer groups, or forums can cultivate a sense of virtual community.

Utilizing Resources and Guidance:
Offering spiritual guidance and resources through social media channels aligns with the trend of online engagement. This method focuses on spiritual enrichment and community building.

Budget Friendly Video Production: 
Delivering video content doesn’t have to be expensive or time consuming. Quality videos can be shot using smartphones, and accessible editing tools like iMovie or OpenShot can suffice for basic video editing. Utilize natural light for better video quality - no studio lighting necessary! 

Adopting these strategies can enhance your digital ministry's impact, enabling more profound connections in today's digital world.