
THE MII BLOG
WHY YOU SHOULD BUILD AN EMAIL LIST FOR YOUR AUDIENCE
Building an email list offers unparalleled control, consistency, and engagement with your audience. Unlike social media platforms, where we depend on external algorithms and policies, an email list allows you to maintain direct and personalized communication with your community.
IS DIGITAL OVERLOAD CREATING A DESIRE TO CONNECT?
As people become more dependent on digital communication, the quality of their interactions often diminishes, leaving them craving the depth and authenticity that only in-person connections can provide.
YOUR COMPREHENSIVE GUIDE FOR LAUNCHING NEW FACEBOOK PAGES
Ministries have a unique opportunity to reach and engage with individuals seeking spiritual guidance and community online. We all know this to be true, but often ministry teams will jump into new campaigns without thinking critically, and carefully about how to position a new effort for maximum ministry impact.
WHY FACEBOOK VIDEO ADS ARE SO POWERFUL
Today, we're talking about every marketer's most feared and most favorited - Facebook ads. We'll discuss the benefits of using video in your Facebook ads, show you the results of a video advertising experiment, and decode Facebook ad objectives.
A DUAL ACCOUNT STRATEGY TO MAXIMIZING YOUR IMPACT THROUGH SOCIAL MEDIA
A strategic approach to digital ministry involves leveraging both business and personal accounts, each serving distinct purposes while working in tandem to support the ministry’s overarching objectives.
YOUR AUDIENCE WANTS TO WATCH VIDEOS
If your ministry isn’t actively creating and releasing video content, it is now clear in 2024 that you’re missing a huge opportunity.
HOW TO BUILD VIDEO POSTS QUICKLY AND EASILY
Video is your strongest strategy for driving engagement in marketing and social media. Let's explore three key tips to build a winning video strategy.
WHY THE MAJORITY OF YOUR POSTS SHOULD BE VIDEO
Video is your strongest strategy for driving engagement in social media. Let's explore three key tips for building a winning video strategy.
THE ART OF RESPONDING TO SOCIAL MEDIA MESSAGES: BALANCING TEMPLATES AND AUTHENTICITY
Yes, you can use templates for ministry response, but relying on them too heavily can have terrible consequences.
THE ART OF STORYTELLING: HOW TO CREATE COMPELLING SOCIAL MEDIA CONTENT
The art of storytelling remains timeless. As you build your campaigns for the next few months, here’s a guide to harnessing the power of storytelling.
5 ESSENTIAL TIPS FOR ORGANIC INSTAGRAM GROWTH
Driving organic growth (non-paid growth) is something that every ministry should be thinking about.
LEVERAGING SOCIAL MEDIA TO DRIVE WEBSITE TRAFFIC
Social media has evolved from mere platforms for communication & connection to powerful tools for ministries to expand reach & drive website traffic.
AVOID THESE COMMON MISTAKES FOR SUCCESSFUL SOCIAL MEDIA CAMPAIGNS
To help you navigate the ever-evolving landscape of social media campaigns, here’s a list of the top five mistakes that marketing teams often make.
WHAT DO WE DO WITH THREADS?
Nobody was looking or asking for another social media platform to manage, but the introduction of Threads is prompting an important question…
HOW TO USE SOCIAL MEDIA TO DRIVE DIRECT MESSAGES
Ministries tend to think about reaching & connecting with people online, but social media allows us to nurture and strengthen those relationships.
MII’S TOP 5 TIPS FOR MEASURING SOCIAL MEDIA PERFORMANCE
Welcome to the world of measuring social media campaign performance, where data reigns supreme, & insights hold the key to unlocking growth & success.
HOW TO CHOOSE THE RIGHT SOCIAL MEDIA PLATFORM FOR YOUR MINISTRY
Today, we embark on a journey to unravel the secrets of selecting the ideal social media platforms for your ministry.
THE 5 THINGS YOU MUST UNDERSTAND TO WIN AT SOCIAL MEDIA
By mastering these tips, you can maximize the impact of your campaigns and achieve meaningful results for your brand.
CONSISTENCY IN BRAND MESSAGING
MII’s pointers to prevent losing your audience’s attention and deepening connection with those you are reaching.
THE POWER OF STORYTELLING IN SOCIAL MEDIA
A storyline captures our imagination and draws us in. We should capitalize on the power of storytelling through social media in our ministry.
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