Thought leadership
Blog
Practical insight for digital ministry teams — strategy, metrics, AI and discipleship.
April 17, 2024
HOW TO REFRESH YOUR OUTREACH STRATEGY THIS SPRING: LESSONS FROM MII
Spring is the perfect time to revitalize our outreach efforts. The new season brings new opportunities to connect and engage with seekers in innovative ways. At MII, we're always looking for methods to enhance our outreach strategies, and we’d love to share some insights that have been particularly effective.
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April 11, 2024
A DUAL ACCOUNT STRATEGY TO MAXIMIZING YOUR IMPACT THROUGH SOCIAL MEDIA
A strategic approach to digital ministry involves leveraging both business and personal accounts, each serving distinct purposes while working in tandem to support the ministry’s overarching objectives.
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April 4, 2024
THE IMPORTANCE OF CONTINUOUS IMPROVEMENT
For our team at MII, the recent journey of refining our customer journey stands as a testament to the power of agile problem-solving and the profound impact it can have on gospel outreach.
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March 28, 2024
KEY INSIGHTS FROM THE 2024 STATE OF MARKETING REPORT
Building effectiveness in digital marketing is an exercise in learning. 2024 is already proving to be a pivotal year for innovation, efficiency, and a more human-centric approach to marketing strategies, and keeping pace with this change is more important than ever.
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March 22, 2024
ELEVATING OUR A/B TESTING GAME
This week we’re pulling back the curtain and sharing some insights from a recent MII digital ministry team discussion regarding A/B testing.
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March 8, 2024
HOW TO LEAD YOUR FOLLOW-UP TEAM
The goal is not to reply to every message in the shortest amount of time as possible - the goal is to see lives changed and transformed by a relationship with our Lord. How can leaders help their teams break out of the mindset that follow up messages are a task to be managed, and keep responding to questions and critiques with the understanding that someone on the other side of the conversation is exploring potentially life changing questions about faith and God?
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March 1, 2024
NAVIGATING DIGITAL TRANSFORMATION: INSIGHTS FROM MII’S MINISTRY CONFERENCE
Many ministries are grappling with the complexities of digital engagement. Here are the top five questions being asked today in digital ministry.
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February 22, 2024
EXPLORING OVERLOOKED DIGITAL MARKETING OPPORTUNITIES FOR COMMUNITY ENGAGEMENT
This week we’re asking marketing experts the right questions to uncover hidden gems in digital marketing.
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February 15, 2024
NAVIGATING DIGITAL SPACES: THE DILEMMA FOR FAITH-BASED CONTENT CREATORS
The world has regularly seen people “de-platformed.” Should Christians be concerned about ours becoming the next de-platformed conversation?
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February 6, 2024
UNLOCK THE POWER OF REPURPOSED CONTENT
As teams make video content, they should do so with “repurposing” in mind - taking existing content and adapting it for various platforms/formats.
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January 25, 2024
THE PERFECT BLEND OF ART AND SCIENCE
Digital marketing teams are the unsung superheroes of the modern ministry, finding themselves at the unique crossroads of art and science.
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January 18, 2024
YOUR AUDIENCE WANTS TO WATCH VIDEOS
If your ministry isn’t actively creating and releasing video content, it is now clear in 2024 that you’re missing a huge opportunity.
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