Thought leadership
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Practical insight for digital ministry teams — strategy, metrics, AI and discipleship.
September 30, 2024
BALANCING CURRENT EVENTS WITH YOUR MINISTRY’S DIGITAL STRATEGY
Your ministry can remain relevant and responsive while ensuring a steady flow of high-quality content. This balanced strategy helps you engage your audience more effectively, meeting their needs in real time while also providing consistent spiritual guidance.
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September 30, 2024
UNDERSTANDING DIGITAL MINISTRY
In a recent episode of The Digital Ministry Podcast, we reviewed some basic concepts to understanding digital ministry. We’ve taken the highlights from that conversation and created a handy guide for you and your digital ministry team.
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September 30, 2024
THE TOP 5 CHALLENGES YOUR MINISTRY TEAM IS FACING AND WHAT TO DO ABOUT IT
Navigating the digital landscape as a ministry leader is undoubtedly challenging, but with the right strategies, you can overcome these obstacles and enhance your team’s effectiveness.
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September 30, 2024
UNLOCKING THE POWER OF THE CONTENT PYRAMID
The content pyramid is a powerful framework that can transform your content marketing strategy. By creating a balanced mix of core, derived, and micro content, you can maximize the reach and impact of your efforts, ensuring that your audience remains engaged and your brand stays top-of-mind.
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June 20, 2024
WHY YOU SHOULD BUILD AN EMAIL LIST FOR YOUR AUDIENCE
Building an email list offers unparalleled control, consistency, and engagement with your audience. Unlike social media platforms, where we depend on external algorithms and policies, an email list allows you to maintain direct and personalized communication with your community.
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June 13, 2024
IS DIGITAL OVERLOAD CREATING A DESIRE TO CONNECT?
As people become more dependent on digital communication, the quality of their interactions often diminishes, leaving them craving the depth and authenticity that only in-person connections can provide.
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June 6, 2024
HOW TO ANALYZE YOUR SOCIAL MEDIA AUDIENCE
Directing your digital ministry team to analyze your social media page audience effectively involves several key steps to ensure you're reaching the "right" people. Here’s a detailed guide based on various insights and best practices.
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May 30, 2024
THE IMPORTANCE OF KEEPING YOUR PERSONA TOP OF MIND IN DIGITAL MINISTRY SOCIAL MEDIA STRATEGIES
In the dynamic field of digital ministry, keeping your persona top of mind as you change social media strategies is not just beneficial—it’s essential. It ensures that your content remains relevant, your engagement meaningful, and your resources well-used.
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May 15, 2024
WHAT IS A MARTECH STACK: HOW SHOULD MINISTRY LEADERS THINK ABOUT SOFTWARE
A martech stack might sound complex, but it's actually just a collection of tools and software that marketers use to make their jobs easier and more effective. (By the way, “Martech” is the combination of “marketing” and “technology” for those who are wondering.)
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May 7, 2024
YOUR COMPREHENSIVE GUIDE FOR LAUNCHING NEW FACEBOOK PAGES
Ministries have a unique opportunity to reach and engage with individuals seeking spiritual guidance and community online. We all know this to be true, but often ministry teams will jump into new campaigns without thinking critically, and carefully about how to position a new effort for maximum ministry impact.
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May 2, 2024
LAUSANNE STATE OF THE GREAT COMMISSION REPORT
Last week the Lausanne Movement published the “State of the Great Commission” report. The State of the Great Commission report by the Lausanne Movement is a comprehensive document prepared with insights from over 150 global mission experts.
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April 26, 2024
WHY FACEBOOK VIDEO ADS ARE SO POWERFUL
Today, we're talking about every marketer's most feared and most favorited - Facebook ads. We'll discuss the benefits of using video in your Facebook ads, show you the results of a video advertising experiment, and decode Facebook ad objectives.
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