Thought leadership
Blog
Practical insight for digital ministry teams — strategy, metrics, AI and discipleship.
January 11, 2024
YOUR 2024 PREDICTIONS ARE WRONG: WHAT YOU SHOULD BE THINKING ABOUT IN THE NEW YEAR
Here’s why all of the 2024 predictions from marketing experts are likely to be wrong and why focusing on the fundamentals can set your ministry apart.
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January 5, 2024
HOW TO HELP PEOPLE BELONG BEFORE BELIEF
Digital ministry is about creating a virtual environment where people can explore their faith, ask questions, and experience a sense of belonging.
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December 29, 2023
HOW TO BUILD VIDEO POSTS QUICKLY AND EASILY
Video is your strongest strategy for driving engagement in marketing and social media. Let's explore three key tips to build a winning video strategy.
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December 22, 2023
MERRY CHRISTMAS FROM MII
As the Christmas season approaches, we are filled with immense gratitude for your vital partnership in the mission of Media Impact International.
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December 15, 2023
WHY THE MAJORITY OF YOUR POSTS SHOULD BE VIDEO
Video is your strongest strategy for driving engagement in social media. Let's explore three key tips for building a winning video strategy.
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December 7, 2023
THE ART OF RESPONDING TO SOCIAL MEDIA MESSAGES: BALANCING TEMPLATES AND AUTHENTICITY
Yes, you can use templates for ministry response, but relying on them too heavily can have terrible consequences.
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November 29, 2023
THE ALGORITHM IS WORKING AGAINST YOU
If you’ve been in digital ministry for more than 30 days … it can seem like the algorithm is working against you. You’re not wrong.
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November 22, 2023
AI JUST BUILT YOUR PERFECT CHRISTMAS CAMPAIGN
Imagine you’re just days away from December 1 and you haven’t planned anything for a Christmas outreach campaign. Don’t worry! ChatGPT to the rescue.
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November 16, 2023
EMBRACING DIGITAL MINISTRY
What the story of one woman’s digital ministry journey can teach about prayer, relationships, and discipleship.
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November 8, 2023
THE CONNECTION PARADIGM: DIGITAL EVANGELISM IN THE MODERN AGE
In the heart of every message, there is a desire not just to be heard, but to connect, to resonate, to kindle a response.
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November 1, 2023
NAVIGATING THE MARKETING FUNNEL
The key to navigating the marketing funnel successfully is to continuously analyze and adjust your strategies based on the data you collect
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October 25, 2023
EFFECTIVENESS IN MINISTRY COMES THROUGH UNDERSTANDING YOUR VALUES
In the journey of digital ministry, the heart behind your efforts is just as important as the results you achieve.
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