Thought leadership
Blog
Practical insight for digital ministry teams — strategy, metrics, AI and discipleship.
October 18, 2023
THE ART OF STORYTELLING: HOW TO CREATE COMPELLING SOCIAL MEDIA CONTENT
The art of storytelling remains timeless. As you build your campaigns for the next few months, here’s a guide to harnessing the power of storytelling.
Read more →
October 13, 2023
MAXIMIZING MINISTRY IMPACT: THE ART OF ENGAGING VIDEO CONTENT CREATION
To truly connect with your audience and build a following, consider these top 4 tips for crafting engaging video content.
Read more →
October 5, 2023
HOW SHOULD YOUR MINISTRY GET STARTED WITH AI?
This article delves into the heart of AI-driven marketing strategies, uncovering five innovative ways it empowers marketing teams on social media.
Read more →
September 28, 2023
5 ESSENTIAL TIPS FOR ORGANIC INSTAGRAM GROWTH
Driving organic growth (non-paid growth) is something that every ministry should be thinking about.
Read more →
September 21, 2023
BUILDING YOUR ULTIMATE CONTENT CALENDAR
Are you ready to take control of your social media strategy and boost your online presence?
Read more →
September 13, 2023
MOST LEADERS THINK BRANDING IS A LOGO
A brand is more than just a logo. It is a promise to your audience about what they can expect from your business.
Read more →
September 6, 2023
LEVERAGING SOCIAL MEDIA TO DRIVE WEBSITE TRAFFIC
Social media has evolved from mere platforms for communication & connection to powerful tools for ministries to expand reach & drive website traffic.
Read more →
August 31, 2023
HOW TO RESPOND TO NEGATIVE COMMENTS
Negative comments are not the end of the world; they're a golden ticket to flaunt your ministry’s authenticity, empathy, and responsiveness.
Read more →
August 23, 2023
AVOID THESE COMMON MISTAKES FOR SUCCESSFUL SOCIAL MEDIA CAMPAIGNS
To help you navigate the ever-evolving landscape of social media campaigns, here’s a list of the top five mistakes that marketing teams often make.
Read more →
August 16, 2023
WHAT DO WE DO WITH THREADS?
Nobody was looking or asking for another social media platform to manage, but the introduction of Threads is prompting an important question…
Read more →
August 10, 2023
HOW TO USE SOCIAL MEDIA TO DRIVE DIRECT MESSAGES
Ministries tend to think about reaching & connecting with people online, but social media allows us to nurture and strengthen those relationships.
Read more →
August 2, 2023
MII’S TOP 5 TIPS FOR MEASURING SOCIAL MEDIA PERFORMANCE
Welcome to the world of measuring social media campaign performance, where data reigns supreme, & insights hold the key to unlocking growth & success.
Read more →