Thought leadership
Blog
Practical insight for digital ministry teams — strategy, metrics, AI and discipleship.
July 26, 2023
HOW TO CHOOSE THE RIGHT SOCIAL MEDIA PLATFORM FOR YOUR MINISTRY
Today, we embark on a journey to unravel the secrets of selecting the ideal social media platforms for your ministry.
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July 20, 2023
THE 5 THINGS YOU MUST UNDERSTAND TO WIN AT SOCIAL MEDIA
By mastering these tips, you can maximize the impact of your campaigns and achieve meaningful results for your brand.
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July 12, 2023
CONSISTENCY IN BRAND MESSAGING
MII’s pointers to prevent losing your audience’s attention and deepening connection with those you are reaching.
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July 7, 2023
HOW GOOD USER EXPERIENCE LEADS TO ENGAGEMENT
If your websites and chat experiences are introducing frustration to seekers, you’re losing opportunities for ministry and working against yourself.
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June 28, 2023
WHAT IS A MARKETING FUNNEL ANYWAY?
If you don’t know what that means, you’re likely not alone. The funnel is a helpful tool for understanding your audience and how they make decisions.
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June 21, 2023
KEEPING YOUR TEAM SAFE ONLINE
Cyber threats are a constant battle. Follow these simple steps to protect your organization against bad actors.
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June 14, 2023
PRIORITIZE COMMUNITY TO WIN CONVERTS WITH DIGITAL MINISTRY
What would it look like if new converts, or those curious about the Gospel, were to be welcomed into a community of believers?
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June 7, 2023
THE POWER OF STORYTELLING IN SOCIAL MEDIA
A storyline captures our imagination and draws us in. We should capitalize on the power of storytelling through social media in our ministry.
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June 1, 2023
THINKING LIKE A SEEKER
When you put the customer first, you'll create marketing campaigns that are more effective and more likely to resonate with your target audience.
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May 24, 2023
THE IMPORTANCE OF PERSONALIZATION
The digital world is noisy. Personalized content can drive connections and engagement with the people whom you are trying to reach.
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May 17, 2023
USER ENGAGEMENT ON SOCIAL MEDIA
Social Media is a two way conversation, not a broadcast. Quit interrupting people with your message. Instead, engage them.
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May 10, 2023
CULTIVATING CURIOSITY: 2 SIMPLE STEPS TO CREATING A SEEKER-CENTRIC CULTURE
Cultivating Curiosity with your team will not happen by accident. It is your job to serve and lead your team well through staying curious yourself and asking great questions. Just like the Magi, we are called to be wise within our organizations and lead our teams into greater curiosity.
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