Navigating the digital landscape as a ministry leader is undoubtedly challenging, but with the right strategies, you can overcome these obstacles and enhance your team’s effectiveness. 

The content pyramid is a powerful framework that can transform your content marketing strategy. By creating a balanced mix of core, derived, and micro content, you can maximize the reach and impact of your efforts, ensuring that your audience remains engaged and your brand stays top-of-mind. 

Building an email list offers unparalleled control, consistency, and engagement with your audience. Unlike social media platforms, where we depend on external algorithms and policies, an email list allows you to maintain direct and personalized communication with your community.

As people become more dependent on digital communication, the quality of their interactions often diminishes, leaving them craving the depth and authenticity that only in-person connections can provide.

Directing your digital ministry team to analyze your social media page audience effectively involves several key steps to ensure you're reaching the "right" people. Here’s a detailed guide based on various insights and best practices.

In the dynamic field of digital ministry, keeping your persona top of mind as you change social media strategies is not just beneficial—it’s essential. It ensures that your content remains relevant, your engagement meaningful, and your resources well-used.

A martech stack might sound complex, but it's actually just a collection of tools and software that marketers use to make their jobs easier and more effective. (By the way, “Martech” is the combination of “marketing” and “technology” for those who are wondering.)

Ministries have a unique opportunity to reach and engage with individuals seeking spiritual guidance and community online. We all know this to be true, but often ministry teams will jump into new campaigns without thinking critically, and carefully about how to position a new effort for maximum ministry impact.

Last week the Lausanne Movement published the “State of the Great Commission” report. The State of the Great Commission report by the Lausanne Movement is a comprehensive document prepared with insights from over 150 global mission experts.

Today, we're talking about every marketer's most feared and most favorited - Facebook ads. We'll discuss the benefits of using video in your Facebook ads, show you the results of a video advertising experiment, and decode Facebook ad objectives.

Spring is the perfect time to revitalize our outreach efforts. The new season brings new opportunities to connect and engage with seekers in innovative ways. At MII, we're always looking for methods to enhance our outreach strategies, and we’d love to share some insights that have been particularly effective.

A strategic approach to digital ministry involves leveraging both business and personal accounts, each serving distinct purposes while working in tandem to support the ministry’s overarching objectives.

For our team at MII, the recent journey of refining our customer journey stands as a testament to the power of agile problem-solving and the profound impact it can have on gospel outreach.

Building effectiveness in digital marketing is an exercise in learning. 2024 is already proving to be a pivotal year for innovation, efficiency, and a more human-centric approach to marketing strategies, and keeping pace with this change is more important than ever.

This week we’re pulling back the curtain and sharing some insights from a recent MII digital ministry team discussion regarding A/B testing.

The goal is not to reply to every message in the shortest amount of time as possible - the goal is to see lives changed and transformed by a relationship with our Lord. How can leaders help their teams break out of the mindset that follow up messages are a task to be managed, and keep responding to questions and critiques with the understanding that someone on the other side of the conversation is exploring potentially life changing questions about faith and God?

Many ministries are grappling with the complexities of digital engagement. Here are the top five questions being asked today in digital ministry.

This week we’re asking marketing experts the right questions to uncover hidden gems in digital marketing.

The world has regularly seen people “de-platformed.” Should Christians be concerned about ours becoming the next de-platformed conversation?

As teams make video content, they should do so with “repurposing” in mind - taking existing content and adapting it for various platforms/formats.