THE MII BLOG
HOW GOOD USER EXPERIENCE LEADS TO ENGAGEMENT
If your websites and chat experiences are introducing frustration to seekers, you’re losing opportunities for ministry and working against yourself.
WHAT IS A MARKETING FUNNEL ANYWAY?
If you don’t know what that means, you’re likely not alone. The funnel is a helpful tool for understanding your audience and how they make decisions.
KEEPING YOUR TEAM SAFE ONLINE
Cyber threats are a constant battle. Follow these simple steps to protect your organization against bad actors.
PRIORITIZE COMMUNITY TO WIN CONVERTS WITH DIGITAL MINISTRY
What would it look like if new converts, or those curious about the Gospel, were to be welcomed into a community of believers?
THE POWER OF STORYTELLING IN SOCIAL MEDIA
A storyline captures our imagination and draws us in. We should capitalize on the power of storytelling through social media in our ministry.
THINKING LIKE A SEEKER
When you put the customer first, you'll create marketing campaigns that are more effective and more likely to resonate with your target audience.
THE IMPORTANCE OF PERSONALIZATION
The digital world is noisy. Personalized content can drive connections and engagement with the people whom you are trying to reach.
USER ENGAGEMENT ON SOCIAL MEDIA
Social Media is a two way conversation, not a broadcast. Quit interrupting people with your message. Instead, engage them.
CULTIVATING CURIOSITY: 2 SIMPLE STEPS TO CREATING A SEEKER-CENTRIC CULTURE
Cultivating Curiosity with your team will not happen by accident. It is your job to serve and lead your team well through staying curious yourself and asking great questions. Just like the Magi, we are called to be wise within our organizations and lead our teams into greater curiosity.
YOUR BRAND MATTERS MORE THAN YOU THINK IT DOES
If Jesus were starting his ministry today, would he have a brand, or engage in social media branding? We want to engage our audience, but often give little thought to branding the experience. It may be time to rethink that approach.
THE 4 PILLARS OF ENGAGEMENT
If we’re only looking at metrics and how to maximize engagement, we’re missing the point. Social media ministry is about people. Learn how to improve engagement without losing sight of the main thing.
10 ESSENTIAL FACTORS FOR ENGAGING YOUR AUDIENCE
Improve your outreach efforts and make an impact with these strategic digital engagement tactics.
3.4 BILLION REASONS MOBILE-FIRST STILL MATTERS
Is your Ministry fully taking advantage of the Mobile Revolution?
A HYPER-LOCAL APPROACH TO SOCIAL MEDIA
Social Media offers a promise to reach the whole world. Should ministries focused on reaching a local audience even care about social media?
DECODING THE ONLINE MINISTRY PUZZLE WITH DATA-DRIVEN TECHNIQUES
Data-Driven Ministry: Measure What Matters
INCREASE ENGAGEMENT & REACH PEOPLE FOR JESUS
Digital Ministry: Boosting Engagement & Reaching People for Jesus
A Guide to Managing Up in Digital Ministry
Don't Be Afraid to Question Your Digital Ministry Metrics: A Guide for Managers
Harnessing the Impact of Brand for Your Ministry Online
Unlock the Power of Brand in Your Ministry
Get Your Content Viral in 5 Simple Steps
VIRAL? GIVE YOUR CONTENT A CHANCE WITH THESE FIVE SIMPLE STEPS
NEWSLETTER SIGN-UP
We want to bring you the latest information and most valuable resources to help your ministry team better engage with the world.