Social media has evolved from mere platforms for communication & connection to powerful tools for ministries to expand reach & drive website traffic.

Negative comments are not the end of the world; they're a golden ticket to flaunt your ministry’s authenticity, empathy, and responsiveness.

To help you navigate the ever-evolving landscape of social media campaigns, here’s a list of the top five mistakes that marketing teams often make.

Nobody was looking or asking for another social media platform to manage, but the introduction of Threads is prompting an important question…

Ministries tend to think about reaching & connecting with people online, but social media allows us to nurture and strengthen those relationships.

Welcome to the world of measuring social media campaign performance, where data reigns supreme, & insights hold the key to unlocking growth & success.

Today, we embark on a journey to unravel the secrets of selecting the ideal social media platforms for your ministry.

By mastering these tips, you can maximize the impact of your campaigns and achieve meaningful results for your brand.

MII’s pointers to prevent losing your audience’s attention and deepening connection with those you are reaching.

If your websites and chat experiences are introducing frustration to seekers, you’re losing opportunities for ministry and working against yourself.

If you don’t know what that means, you’re likely not alone. The funnel is a helpful tool for understanding your audience and how they make decisions.

Cyber threats are a constant battle. Follow these simple steps to protect your organization against bad actors.

What would it look like if new converts, or those curious about the Gospel, were to be welcomed into a community of believers?

A storyline captures our imagination and draws us in. We should capitalize on the power of storytelling through social media in our ministry.

When you put the customer first, you'll create marketing campaigns that are more effective and more likely to resonate with your target audience.

The digital world is noisy. Personalized content can drive connections and engagement with the people whom you are trying to reach.

Social Media is a two way conversation, not a broadcast. Quit interrupting people with your message. Instead, engage them.

Cultivating Curiosity with your team will not happen by accident. It is your job to serve and lead your team well through staying curious yourself and asking great questions. Just like the Magi, we are called to be wise within our organizations and lead our teams into greater curiosity.

If Jesus were starting his ministry today, would he have a brand, or engage in social media branding? We want to engage our audience, but often give little thought to branding the experience. It may be time to rethink that approach.

If we’re only looking at metrics and how to maximize engagement, we’re missing the point. Social media ministry is about people. Learn how to improve engagement without losing sight of the main thing.