The future of digital media? YouTube Is For You!
The video wars are gearing up, and it’s easy to get caught up in the hype of TikTok (for good reason). Even Instagram/Facebook offers a pretty powerful 1+2 punch. But if we’re talking about the future… if we’re looking for a platform that’s going to be around for the future… look no further than YouTube.
Grounded in Google, there is so much going on with YouTube. So many ways people can connect to your content. The integration into Google search, of course. Social media aspects within the platform continue strong. YouTube is expanding into passive listening, expanding music offerings and podcast distribution in recent months. There’s a reason YouTube is THE top mobile app from a time-spent perspective for the past four years.
Looking to build your subscriber base on YouTube? Some simple things can go a long way:
Add a Subscriber Button to every YouTube Video. A Subscriber Link in the description field goes a long way too.
Be very intentional with your description. Remember, your description field is essentially SEO for Google. Verbose descriptions will help your content become findable.
Be consistent when you post. Your audience is looking for consistency. Create that posting schedule and stick to it.
Custom Thumbnails will cause your videos to stand out among the others! Be creative and experiment with different styles. See what works best for your channels.
Digital Media specialists, if you’re looking for stability… look no further than YouTube. But who wants to only be on one platform?!? Is it possible to integrate YouTube/TikTok/Instagram together so one post goes everywhere? Or should you modify your strategy to highlight the different audiences on your channels? Do you even know who your audience is on these channels? Media Impact International and FaithTech dig into questions like this all the time, and we’re sharing our insights with you.
