KATE AKERS | STRATEGIC SERVICES DIRECTOR, MII

Join us for an engaging episode with Kate Akers, MII's Strategic Services Director. Kate shares her extensive marketing experience with a large church as well as with Sony Pictures, including her work on the film “Blue Miracle” and the role of key art in Netflix's recommendation engine.

Explore the similarities between church marketing and working with parachurch organizations, emphasizing the importance of equipping church members to engage their communities and express their faith. Kate discusses the challenges of digital outreach, creating welcoming environments, and the critical role of personal connections and authentic engagement in ministry.

Discover how digital tools can effectively connect with communities and why testing, iterating, and taking risks in marketing strategies are essential while staying true to the church's mission and values. Don't miss this insightful and inspiring conversation!